Adam Howitt's Blog

Dec 03
2008

Seth Godin says my seminar is a lost cause

At : 9:44 AM | Link | Google AdWords, SEO, Google Analytics | Comments (2) | Send | 2118 Views |

Well, close.  Jeff just sent me an article from Seth's blog pointing out that marketing evolution is much harder than marketing gravity because gravity is something people already believe in.

I'm banking on people believing that evolving your website is cheaper and more productive than starting from scratch or paying for AdWords campaigns.  

The seminar follows a logical flow from fixing the problems for the visitors you get before chasing new visitors with SEO and AdWords campaigns.

The morning shows you how to use Google Analytics to analyze the traffic you get to find the problems on your website.  Next I'll cover Google Website Optimizer to help you split test a theory without fighting with the CEO over what goes on the home page.

The afternoon starts with Search Engine Optimization basics to make sure you're getting the best free traffic possible before you invest in pay-per-click, the focus of the last session of the day.  Google AdWords can be expensive if the material covered in the first 3 sessions isn't addressed and I'll teach you how to change the way you buy your campaigns to get the most for your dollar.

The first one day seminar is December 17th in Chicago and space is restricted to a cozy crowd of 10 to promote interaction and make sure everyone goes home with a personal action plan.  If you can't make it to Chicago for the day, let me know if you think there is a demand for the seminar in your city.

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  1. Seminars are for people whom are looking for an instant answer to their pain but don't want to spend time researching it themselves.

    Understand this, the days of pitching "how to wrestle the web to the ground for success" is not only hyped but rarely ever executed.

    The success of today are typically done out of evolution, rarely does it derive from seminars.

    Posted By Scott : Posted At 1/18/09 3:45 PM
  2. Hi Scott, I appreciate you dropping by but have to disagree with your point about seminars, and not just because I ran one. The seminars I have been to and run are a gateway to new skills, a way to see the how it works before you invest the time to learn something that may not be the most appropriate job. Was there a specific type of seminar you had in mind when you wrote this? I'd be interested to find out which seminars you have attended that gave you this experience.

    The feedback from my seminar was extremely positive with the most common feedback that people had some excellent personal takeaways.

    The evolution you are talking about is a personal evolution and seminars are a way to jump start your knowledge by learning from the experience of others rather than starting from first principals every time. The idea that everyone should start learning from scratch and researching absolute fundamentals is an elitist, selfish one held by people not wishing to share their expertise for fear of losing money or credibility.

    In teaching a seminar, I learned more about myself and my range of topics. Everybody wins.

    Adam

    Posted By Adam Howitt : Posted At 1/19/09 9:49 AM
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